GivingTuesday falls on the Tuesday after Thanksgiving, following Black Friday and Cyber Monday. It was created in 2012 as a simple idea: A day that encourages people to do good. Over 13 years, this idea has grown into a global movement that inspires millions of people to donate, volunteer, and spread awareness.
With over 2M uses of the #GivingTuesday hashtag on social media and 36.1M people in the U.S. participating in GivingTuesday in 2024 alone, it’s a trending topic every year that drives strong organic engagement on social media.
Participating in a GivingTuesday campaign will help you make a bigger impact.
● #GivingTuesday can build awareness and spark participation: 86% of people aware of GivingTuesday reported that it inspired them to be more generous.
● GivingTuesday can boost fundraising dollars: Counties in the U.S. that ran a GivingTuesday campaign saw a 121% increase in donations.
● GivingTuesday is an opportunity to engage supporters in non-monetary giving: 32% of GivingTuesday participants give in multiple ways. (e.g., time, money, or goods.)
● Use #GivingTuesday so other generous folks can see and engage with your content.
● Direct audiences to GivingTuesday.org/Participate for tips and tools.
If you’re planning a nonprofit fundraising campaign, now is a good time to prepare your messaging, donation page, and any matching-gift announcements. Visit GivingTuesday.org to learn more.
