Explore Sidetown, Hot Springs and find many unique shops like The Parlour, owned by Amy Davis.
By Alana Merritt Mahaffey
Walk too quickly down historic Ouachita Avenue, (aka Sidetown) and you may miss it. Tucked alongside Just Swanky and Anchor Body Piercing is The Parlour, Hot Springs’ only shop dedicated to all things metaphysical.
The store attracts those looking to explore dream meanings, have their tarot fortunes read, delve into the paranormal, and build their stockpile of witchcraft supplies. Owner Amy Davis finds difficulty defining the “average” customer. The Parlour hosts individuals from all beliefs and faiths—or lack thereof.
Inside the cozy shop, Davis offers a dark and mystical—yet wholly inviting—atmosphere. Antique shelves and display cases brim with handmade candles, jars of herbs, incense, books, and tarot decks. From behind the dark wood counters swirls a warm blend of scents including lavender, rose, hibiscus, and peppermint. From the storefront window, light pours across a table of books about oracles, Ozark folk magic, séances, astrology, and the afterlife.
A client waits his turn with tarot reader, Friday Gladheart. A mother and daughter browse rows of crystals and loose teas. “The parking here on Ouachita is easy and there’s barely any walk to the front door,” the mother says, while her daughter describes The Parlour as “the most unique store in town.”
Every item sold is chosen by Davis, who opened just before Covid hit and appreciates the faithful clientele who keep the store afloat.
The Parlour is located at 340 Ouachita, Suite C, and is open Wednesday-Saturday from 12-5 PM. Tarot readings (appointment recommended) are $25. +Pet Friendly. +LGBQT Friendly. Facebook: The Parlour Hot Springs.
