By Faye Hedera
You may have noticed a recent media trend to include more people with disabilities in commercials and advertising, most notably a beaming child in a wheelchair modeling clothes for Target.
The concept was such a novelty that the ad ended up going viral when a precious toddler in a wheelchair was mesmerized by the sight.
However, according to Nielsen Ad Intel, only 1% of humans featured in desirable ad placements have a disability, while a whopping 26% of us are actually living with one. This is an unfortunate disparity that, I believe, can be challenged through the intentional highlighting and celebration of all disabilities, both visible and invisible.
Art is a powerful tool for providing a non-threatening conversation starter to help people find common ground, and that includes topics that might be perceived as awkward or taboo.
When I published my children’s book The Lovely Fruit Fairies earlier this year, which features illustrated fairies with a range of special needs, the response was instantly positive and surprising. The most affirming reactions came from parents whose children with facial differences, down syndrome, and cerebral palsy instantly recognized themselves as glorious, sparkling fairies in its pages.
I have had the honor of witnessing scores of children excitedly following along as I read the book aloud in libraries across Central Arkansas, including a particularly meaningful event here in Hot Springs that was made possible by the Hot Springs Area Cultural Alliance. It made me realize how necessary it is to provide space for families whose children are disabled to be included and to experience the delight of mirror images of their loved ones depicted in art.
It’s an essential fact that magic and imagination exist for every human, including those of you who deserve the reminder that your disability is beautiful, too.
Faye Hedera is a disabled artist, advocate, and storyteller. One of her fairies can be seen along the Hot Springs Creek Greenway Trail as part of the 2024 Art Moves exhibit. Her “Persimmon Fairy” graced the cover of the April 2024 issue of “The Springs Magazine.” Her original children’s book “The Lovely Fruit Fairies” is currently available on Amazon.com. To learn more about her work visit FayeHedera.com. She is working with Aqua Gift Boutique to plan a spectacular autumn-themed fairy event in October, so follow them at Facebook: Faye Hedera Fine Art and Facebook: Aqua Gift Boutique on social media to find out future details.
